What is the path? Is it even possible? India has one of the largest software services export industry in the world with a size of over $180 billion. The software products industry on the other hand is under $10 billion and the bulk of it is from domestic demand.
India has had a phenomenal run in the IT services sector and is indeed a powerhouse with giants like TCS, Infosys and others.
There ere are a few product players like Freshworks, Zoho and others, but the product business is still too small.
Arguably the biggest reason for this is mindset.
You could call it the services mindset or the lack of a product mindset. In fact, what worked so well for services business is proving to be a deterrent for the product business.
How do you develop a product mindset? How does an IT services company reinvent itself?
We will discuss this and more.
About the Speaker :
Kaustubh Patekar, Founder, Nitrous Oxide Consulting
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