Samsung NEXT's David Eunner at #Collisionathome - The future of consumers and brand loyalty.

As brand loyalty moves towards experience and away from mass marketing, how do brands like this not get left behind by their emerging counterparts? To find out how companies old and new engage with consumers using experiences, we are joined by the CEO and co-founder of entertainment-education company Encantos, Steven Wolfe Pereira; the former CEO of Essence Communication, Michelle Ebanks; and the CIO of Samsung and Director at Samsung NEXT, David Eun.

#innovation #massmarket #futureconsumer #whatsNEXT

loyalty.