#TRPScam - Lego Explainer takes you through a crash course of what exactly are TRPs and regardless of #ArnabGoswami's involvement or not - why have channels tried to game the TRP system for years. This episode takes you through the innovate ways on how the system is gamed and also offers solutions on how the system can be made better of you tell the advertiser that numbers dont matter when it comes to news.
DO SHARE this with relatives and friends who think that high TRP makes a news channel right - even though they are spewing hate and venom!
***** Chapterheads -
01:32 What is TRP and its importance
04:14 How the TRP system is gamed
07:17 The other means to influence numbers
09:14 Can we build a better solution for advertisers
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****** Credits *******
Writer : Akash Banerjee
Editor : Tushar
Producer: Avishrant
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